Chemotaxis and haptotaxis have been a main theme in the macroscopic study of bacterial and cellular motility. In this work, we use a successful model that describes cellular motility and investigate the influence these processes have on the shape and motility of fast migrating cells. We note that, despite the biological and modelling differences of chemotaxis and haptotaxis, the cells exhibit many similarities in their migration. In particular, after an initial adjustment phase, the cells obtain a stable shape, similar in both cases, and move with constant velocity.